Daniel Mafrice, Executive Council
Industry/Market Specialty – Food & Beverage
Daniel Mafrice joined the Executive Council of Century Park Capital Partners in 2017.
Daniel has over 15 years of experience shaping and implementing turnaround and growth strategies for middle market growth companies as both a financier and Chief Executive Officer.
Daniel most recently served as a Board Member, President &, Chief Executive Officer of Sweet Lady Jane bakery where he Fashioned a well-known local Los Angeles retail brand with a cult following into omni-channel branded distribution through retail, grocery and online. Daniel molded a complex specialty bakery, awarded “#1 Patisserie In The World”, into a replicable, unique fast casual retail model with cash on cash returns of over 130%. Sweet Lady Jane has been featured on Good Morning America and Oprah’s Favorite Things three years in a row from 2014 through 2016.
Prior to Sweet Lady Jane, Daniel was a Vice President in the Investment Banking Leveraged Finance Group of Jefferies & Company. At Jefferies, Daniel raised over $7 billion for middle market growth companies through the structuring, marketing and placing of high yield securities, bank loans and mezzanine securities associated with financial sponsor LBOs, refinancings, dividend recapitalizations and roll-up acquisitions. Daniel has worked extensively with the executive management teams of middle market companies across several industries, including Consumer Retail, Government Defense, Automotive, General Industrial, Oil & Gas, Media, Technology, Business Services and Hotels. Daniel assisted them to derive and execute important corporate strategy decisions, including: capital structure planning, raising both debt and equity capital, regional and international expansions, acquisitions, spinoffs and corporate restructurings and reorganizations.
Daniel holds a BBA, with distinction, in Finance and Accounting from the University of Michigan Business School.